All times local. Show floor opens at 10:00 AM each day.
Wednesday, February 4, 2026
WELCOME TO CABDA Midwest
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)
Kick off CABDA Midwest with a welcome from NBDA and CABDA leadership, plus a preview of the day ahead. — 10 min
10:00 AM | Show Floor Opens
Pedaling Forward: Growing Ridership, Workforce, and the Industry
Presented by: Jeff Donaldson (Project Bike Tech)
How youth engagement, education, and community partnerships can expand ridership while strengthening the pipeline for future mechanics and shop leaders. — 45 min
Technique Over Technology: An Analog Approach to Better Bike Fitting
Presented by: Matthew Schieferstein (Gear Up Velo)
Why observation, technique, and experience often outperform expensive sensors—and how to deliver world-class fits without heavy capital investment. — 60 min
WIBI SWOT Analysis: State of Women in the Industry
Presented by: Heather Mason (NBDA)
An interactive SWOT exercise examining strengths, challenges, opportunities, and threats facing women in the bicycle industry today. — 45 min
HPS Survive & Thrive Playbook: Today & Tomorrow
Presented by: Mike Fritz (Human Powered Solutions)
A big-picture look at the evolution of Ebikes and what it means for retailers—covering safety, compliance, and opportunity. — 45 min
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)
How standardized training and apprenticeship pathways can strengthen the technician workforce and career progression. — 45 min
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)
Why service hesitation costs trust and revenue—and how clear processes can turn Ebike service into a profit center. — 45 min
Margin Matters: Protecting the Healthy Margins Retailers Need
Presented by: NBDA Staff
A candid discussion on “margin rot,” true dealer costs, and collaborative strategies to restore profitability. — 45 min
The Psychology of Bike Fitting
Presented by: Dr. Christopher Biggs
A rider-centered approach to fit that emphasizes comfort, adaptation, pacing, and long-term outcomes. — 60 min
HPS Survive & Thrive: Business Operations & Profitability
Presented by: Jay Townley (Human Powered Solutions)
A rapid-fire playbook covering tariffs, sourcing, efficiency, service optimization, and planning. — 45 min
Converting Opportunity: Ebike Conversions as a Profit Center
Presented by: Mark Ostlund (Electrify Bike Company)
How conversions can create Ebike revenue without deep inventory, including safety and compliance considerations. — 45 min
Mastering Premium Ebike Sales
Presented by: Rob Kaplan (BULLS Bikes USA)
Proven tactics for positioning premium Ebikes, engaging customers, and increasing average ticket value. — 30 min
Data-Driven Success: NBDA Market Intelligence (TrackFly)
Presented by: Stephen Baird & Brad Duncan (TrackFly)
How aggregated, real-time data can guide inventory, purchasing, and profitability decisions. — 30 min
Increase Revenue Without Increasing Inventory
Presented by: Craig Watson (Bikes Bikes Bikes)
A practical roadmap for building profitable fit services without heavy equipment investment. — 60 min
Unlock 5–15% More Profit: Sales Strategies That Work Today
Presented by: John Robinson (Johnny Velo Bikes)
Simple, actionable sales tactics that protect margin and improve profitability per transaction. — 30 min
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool
Hands-on insights and best practices for servicing Tektro/TRP components. — 45 min
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)
Advanced diagnostics and workflows to improve consistency and service revenue. — 45 min
Dealing Trikes: A Risk-Free Business Opportunity
Presented by: Thomas Wilkens & Paul Hollants (HP Velotechnik)
How adult trikes can expand your customer base with strong margins and low risk. — 30 min
Building Bridges: Retailers & Suppliers in the D2C Era
Presented by: NBDA Staff
Turning D2C friction into collaboration through service, warranty, and assembly partnerships. — 45 min
The Untapped Revenue Engine: Professional Bike Fitting
Presented by: Dr. Jeanne Williams (Quest Health)
How fitting drives loyalty, service revenue, and long-term cycling participation. — 60 min
Hug the Porcupine: Making D2C Brands Work for Retail
Presented by: Rob Kaplan, Richard Wittenberg & Tim Akers
A candid panel on profiting alongside D2C brands in a hybrid retail world. — 30 min
Retirees, RVs & Ebikes
Presented by: Sean Kneale (Hollywood Racks)
How to properly transport Ebikes on RVs and keep traveling customers happy. — 30 min
How Used Bicycles Can Boost Shop Profits
Presented by: Jonathan Minks (Johnny Rock Bikes)
From sourcing to refurbishment, learn how used bikes deliver some of the strongest margins. — 30 min
Unlocking the Folding Bike Market
Presented by: Dahon Team Members
Strategies for selling, merchandising, and growing confidence in folding bikes. — 30 min
Measuring What Matters: Building a Supplier Scorecard
Presented by: Anthony Mikrut (PGW)
A practical framework for evaluating suppliers to improve buying decisions and profitability. — 30 min
Women in the Cycling Industry Mingle
Presented by: Heather Mason (NBDA)
An open networking session celebrating women across retail, brands, and service. — 30 min
5:00 PM | Show Close
5:30 PM | CABDA Afterparty
Thursday, February 5, 2026
Welcome to CABDA Midwest – Day 2
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)
Day-two welcome and overview of the day’s programming. — 10 min
10:00 AM | Show Floor Opens
Difficult Anatomical Presentations in Bike Fit
Presented by: Anne Barnes
A roundtable on challenging fit cases, assessment strategies, and rider outcomes. — 60 min
The Drive to Thrive: Top Tips for Retailers in 2026
Presented by: Heather Mason (NBDA)
A fast, interactive masterclass sharing peer-tested strategies for margins, inventory, and service excellence. — 45 min
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)
Why service avoidance quietly erodes trust—and how to fix it. — 45 min
Demystifying Tech for Modern Bike Shops
Presented by: Brett Lang (Ikeono)
Using POS, inventory, communication tools, and AI to simplify operations and improve customer experience. — 45 min
HPS Survive & Thrive Playbook: Today – Tomorrow
Presented by: Jay Townley (Human Powered Solutions)
A concise operations and profitability roadmap for today’s retail environment. — 30 min
Bike Fitting: The Foot/Shoe Interface
Presented by: John Higgins (BikeFitR) & Chris Dimmick (Lake Cycling)
How proper footwear fit supports comfort, performance, and smarter footwear sales. — 60 min
Dealing Trikes in a Risk-Free Business Opportunity
Presented by: Mathieu Aubel & Paul Hollants (HP Velotechnik)
How to add trikes with minimal risk and serve stability-focused customers. — 30 min
Stop Guessing and Start Tracking
Presented by: Patrick Clapp & Jim Vincent (Citrus Lime)
Using data and KPIs to improve decision-making and shop profitability. — 30 min
WIBI Case Scenario Workshop
Presented by: Heather Mason (NBDA)
Work through real-world scenarios involving equity, workplace dynamics, and supplier relationships. — 45 min
HPS Survive & Thrive: Ebike Evolution & Retail Impact
Presented by: Mike Fritz (Human Powered Solutions)
What the evolution of Ebikes means for safety, liability, and retail opportunity. — 30 min
The Bike Shop Marketing Blueprint: From First Click to Door Swing
Presented by: Brandon Morphew (Miso Partners)
A proven system to convert online intent into booked service and in-store revenue. — 30 min
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool
Hands-on service insights from Tektro/TRP. — 45 min
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)
Advanced diagnostic techniques to reduce comebacks and boost service revenue. — 45 min
The New Customer Reality: AI Makes Expertise More Valuable
Presented by: Workstand
How AI reshapes customer expectations—and what shops must do to stay relevant. — 30 min
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)
Building the next generation of professional bike technicians. — 45 min