The Show For Bike Shops


CABDA was reborn in 2015, and what started as a small, regional event outside Chicago has grown into a nationwide series of B2B events for the North American bicycle industry.

We operate events in Las Vegas, Chicago, and New York.

Our philosophy is simple... Produce events that are easy to get to, affordable for exhibitors, and fun to attend!

See you soon!

Attendee Registration Now Open
Exhibitor Booth Information

CABDA IS BACK!

We know the past couple years have been a wild ride to say the least... And that the next year or two will be challenging as well.

CABDA is committed to Independent Bicycle Dealers of all stripes. And we promise to continue to offer the latest in education, training, networking, and more!

We cannot wait to see you all back at CABDA Expo!  

Retailer Registration Opens in September!


Presented by Ikeono

We’re proud to welcome Ikeono as the
Presenting Sponsor of the 2026 CABDA Expos!

Trusted by thousands of retailers, Ikeono streamlines customer communication with seamless texting, service updates, and appointment reminders—helping bike shops work smarter and serve their riders better.

Learn More

Countdown to CABDA MIDWEST

0 Days
9 Hours
59 Minutes
59 Seconds

Countdown to CABDA WEST

0 Days
9 Hours
59 Minutes
59 Seconds

2025 CABDA EXPO SPONSORS

SHOP DOG CONTEST

Do you have a furry employee? A four-legged friend that lifts the spirits of everyone in the shop? The CABDA Shop Dog Contest is for you!

Submit your pet today...There is no fee to participate...And all dogs are winners!

The top doggos will be featured in our charity calendar available at all of our 2026 shows!

Read more

National Bicycle
Dealers Association

CABDA is once again very proud and excited to work with the fine folks at the NBDA! We simply could not put on our events without their tireless efforts.

The NBDA puts together an incredible lineup of seminars, clinics, and panel discussions at all of our events.  

If you are not yet a member...what are you waiting for?!

Learn More About The NBDA

Upcoming Events

CABDA MIDWEST

FEBRUARY 4 & 5, 2026
CHICAGO METRO

The 11th Annual CABDA Midwest Expo returns to the Schaumburg Convention Center outside Chicago!


CABDA WEST

March 18 & 19,  2026
LAS VEGAS, NEVADA

The 7th Annual CABDA West Expo is Returning to Las Vegas!
Join us at the Expo at World Market Center! 


CABDA EAST

JANUARY 2027

We have big plans for our East Coast event...but you'll have to wait until 2027. CABDA East will be taking a hiatus in 2026 while we retool the format to include a brand new pre-show conference.


CABDA INDUSTRY AWARDS

2026 NOMINATIONS OPEN IN OCTOBER

One of our favorite parts about CABDA is when we get a chance to put a spotlight on folks that truly go above and beyond. 

We started our CABDA Awards as a way to reward the Retailers, Suppliers, and Sales Reps that truly go above and beyond to elevate our industry. 

Voting will take place later this year and the winners will be announced at the Industry Party held after the first day of each CABDA Show!

Frequently Asked Questions

What does it cost to attend?

Early Registration at CABDA is completely FREE for Retailers! So make sure you sign up early...There are fees associated with Late Registration and On-Site Registration. 

Is CABDA Open to the Public?

No. CABDA is a private event and not open to the public. Our Events are B2B only and all participants must be registered. 

Who can attend CABDA?

CABDA registration is open to Bike Dealers, Professional Mechanics, Bike Fitters, Mobile Operators, Race and Ride Directors, Tour Operators, Rental Locations, Outfitters, Outdoor Stores, and Running Stores. 

Does CABDA allow children/families/service animals?

Yes! Our events are family friendly and you may bring spouses, partners, kids, and service animals! 

What seminars are available at CABDA?

We try to keep our educational sessions as current as possible, so look for our event schedule to be posted about one month prior to the show!

Will I receive my badge in the mail?

No. All badges are printed on site. You'll receive a confirmation email before the show with a QR code and instructions for badge pickup.

When can I register to attend?

Attendee Registration opens in August for all 2025 CABDA Events. 

Subscribe

Sign up for our newsletter and stay up to date!

Don't worry, we won't send you too much content.

Message Sent!

Your message has been sent successfully, I hope to respond within 24 hours. You can also contact us through social media, links can be found below!

CABDA Midwest 2026 – Education Schedule

All times local. Show floor opens at 10:00 AM each day.

Wednesday, February 4, 2026

9:45–9:55 AM Main Stage Kickoff
WELCOME TO CABDA Midwest
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Kick off CABDA Midwest with a welcome from NBDA and CABDA leadership, plus a preview of the day ahead. — 10 min

10:00 AM | Show Floor Opens
10:30–11:15 AM The Alley Education
Pedaling Forward: Growing Ridership, Workforce, and the Industry
Presented by: Jeff Donaldson (Project Bike Tech)

How youth engagement, education, and community partnerships can expand ridership while strengthening the pipeline for future mechanics and shop leaders. — 45 min

10:30–11:30 AM The Fit Zone Fitting
Technique Over Technology: An Analog Approach to Better Bike Fitting
Presented by: Matthew Schieferstein (Gear Up Velo)

Why observation, technique, and experience often outperform expensive sensors—and how to deliver world-class fits without heavy capital investment. — 60 min

11:00–11:45 AM NBDA Retailer Zone WIBI
WIBI SWOT Analysis: State of Women in the Industry
Presented by: Heather Mason (NBDA)

An interactive SWOT exercise examining strengths, challenges, opportunities, and threats facing women in the bicycle industry today. — 45 min

11:00–11:45 AM The Backyard Operations
HPS Survive & Thrive Playbook: Today & Tomorrow
Presented by: Mike Fritz (Human Powered Solutions)

A big-picture look at the evolution of Ebikes and what it means for retailers—covering safety, compliance, and opportunity. — 45 min

11:00–11:45 AM The Lab Tech
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

How standardized training and apprenticeship pathways can strengthen the technician workforce and career progression. — 45 min

11:30 AM–12:15 PM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service hesitation costs trust and revenue—and how clear processes can turn Ebike service into a profit center. — 45 min

12:00–12:45 PM NBDA Retailer Zone Retail
Margin Matters: Protecting the Healthy Margins Retailers Need
Presented by: NBDA Staff

A candid discussion on “margin rot,” true dealer costs, and collaborative strategies to restore profitability. — 45 min

12:00–1:00 PM The Fit Zone Fitting
The Psychology of Bike Fitting
Presented by: Dr. Christopher Biggs

A rider-centered approach to fit that emphasizes comfort, adaptation, pacing, and long-term outcomes. — 60 min

12:30–1:15 PM The Backyard Operations
HPS Survive & Thrive: Business Operations & Profitability
Presented by: Jay Townley (Human Powered Solutions)

A rapid-fire playbook covering tariffs, sourcing, efficiency, service optimization, and planning. — 45 min

12:30–1:15 PM The Lab Tech
Converting Opportunity: Ebike Conversions as a Profit Center
Presented by: Mark Ostlund (Electrify Bike Company)

How conversions can create Ebike revenue without deep inventory, including safety and compliance considerations. — 45 min

1:00–1:30 PM The Alley Sales
Mastering Premium Ebike Sales
Presented by: Rob Kaplan (BULLS Bikes USA)

Proven tactics for positioning premium Ebikes, engaging customers, and increasing average ticket value. — 30 min

1:30–2:00 PM NBDA Retailer Zone Data
Data-Driven Success: NBDA Market Intelligence (TrackFly)
Presented by: Stephen Baird & Brad Duncan (TrackFly)

How aggregated, real-time data can guide inventory, purchasing, and profitability decisions. — 30 min

1:30–2:30 PM The Fit Zone Fitting
Increase Revenue Without Increasing Inventory
Presented by: Craig Watson (Bikes Bikes Bikes)

A practical roadmap for building profitable fit services without heavy equipment investment. — 60 min

2:00–2:30 PM The Backyard Sales Ops
Unlock 5–15% More Profit: Sales Strategies That Work Today
Presented by: John Robinson (Johnny Velo Bikes)

Simple, actionable sales tactics that protect margin and improve profitability per transaction. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on insights and best practices for servicing Tektro/TRP components. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostics and workflows to improve consistency and service revenue. — 45 min

2:30–3:00 PM The Alley Sales
Dealing Trikes: A Risk-Free Business Opportunity
Presented by: Thomas Wilkens & Paul Hollants (HP Velotechnik)

How adult trikes can expand your customer base with strong margins and low risk. — 30 min

3:00–3:45 PM NBDA Retailer Zone Retail
Building Bridges: Retailers & Suppliers in the D2C Era
Presented by: NBDA Staff

Turning D2C friction into collaboration through service, warranty, and assembly partnerships. — 45 min

3:00–4:00 PM The Fit Zone Fitting
The Untapped Revenue Engine: Professional Bike Fitting
Presented by: Dr. Jeanne Williams (Quest Health)

How fitting drives loyalty, service revenue, and long-term cycling participation. — 60 min

3:00–3:30 PM The Backyard Panel
Hug the Porcupine: Making D2C Brands Work for Retail
Presented by: Rob Kaplan, Richard Wittenberg & Tim Akers

A candid panel on profiting alongside D2C brands in a hybrid retail world. — 30 min

3:30–4:00 PM Hollywood Racks Booth Sales
Retirees, RVs & Ebikes
Presented by: Sean Kneale (Hollywood Racks)

How to properly transport Ebikes on RVs and keep traveling customers happy. — 30 min

3:30–4:00 PM The Alley Retail
How Used Bicycles Can Boost Shop Profits
Presented by: Jonathan Minks (Johnny Rock Bikes)

From sourcing to refurbishment, learn how used bikes deliver some of the strongest margins. — 30 min

3:30–4:00 PM The Lab Retail
Unlocking the Folding Bike Market
Presented by: Dahon Team Members

Strategies for selling, merchandising, and growing confidence in folding bikes. — 30 min

4:00–4:30 PM The Backyard Retail
Measuring What Matters: Building a Supplier Scorecard
Presented by: Anthony Mikrut (PGW)

A practical framework for evaluating suppliers to improve buying decisions and profitability. — 30 min

4:00–4:30 PM NBDA Retailer Zone Networking
Women in the Cycling Industry Mingle
Presented by: Heather Mason (NBDA)

An open networking session celebrating women across retail, brands, and service. — 30 min

5:00 PM | Show Close
5:30 PM | CABDA Afterparty

Thursday, February 5, 2026

9:45–9:55 AM Main Stage Kickoff
Welcome to CABDA Midwest – Day 2
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Day-two welcome and overview of the day’s programming. — 10 min

10:00 AM | Show Floor Opens
10:30–11:30 AM The Fit Zone Fitting
Difficult Anatomical Presentations in Bike Fit
Presented by: Anne Barnes

A roundtable on challenging fit cases, assessment strategies, and rider outcomes. — 60 min

10:45–11:30 AM NBDA Retailer Zone Retail
The Drive to Thrive: Top Tips for Retailers in 2026
Presented by: Heather Mason (NBDA)

A fast, interactive masterclass sharing peer-tested strategies for margins, inventory, and service excellence. — 45 min

11:00–11:45 AM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service avoidance quietly erodes trust—and how to fix it. — 45 min

11:00–11:45 AM The Lab Tech
Demystifying Tech for Modern Bike Shops
Presented by: Brett Lang (Ikeono)

Using POS, inventory, communication tools, and AI to simplify operations and improve customer experience. — 45 min

12:00–12:30 PM The Backyard Operations
HPS Survive & Thrive Playbook: Today – Tomorrow
Presented by: Jay Townley (Human Powered Solutions)

A concise operations and profitability roadmap for today’s retail environment. — 30 min

12:00–1:00 PM The Fit Zone Fitting
Bike Fitting: The Foot/Shoe Interface
Presented by: John Higgins (BikeFitR) & Chris Dimmick (Lake Cycling)

How proper footwear fit supports comfort, performance, and smarter footwear sales. — 60 min

12:30–1:00 PM The Alley Sales
Dealing Trikes in a Risk-Free Business Opportunity
Presented by: Mathieu Aubel & Paul Hollants (HP Velotechnik)

How to add trikes with minimal risk and serve stability-focused customers. — 30 min

12:30–1:00 PM The Lab Ops
Stop Guessing and Start Tracking
Presented by: Patrick Clapp & Jim Vincent (Citrus Lime)

Using data and KPIs to improve decision-making and shop profitability. — 30 min

1:00–1:45 PM NBDA Retailer Zone WIBI
WIBI Case Scenario Workshop
Presented by: Heather Mason (NBDA)

Work through real-world scenarios involving equity, workplace dynamics, and supplier relationships. — 45 min

1:30–2:00 PM The Backyard Operations
HPS Survive & Thrive: Ebike Evolution & Retail Impact
Presented by: Mike Fritz (Human Powered Solutions)

What the evolution of Ebikes means for safety, liability, and retail opportunity. — 30 min

2:00–2:30 PM The Alley Marketing
The Bike Shop Marketing Blueprint: From First Click to Door Swing
Presented by: Brandon Morphew (Miso Partners)

A proven system to convert online intent into booked service and in-store revenue. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on service insights from Tektro/TRP. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostic techniques to reduce comebacks and boost service revenue. — 45 min

3:00–3:30 PM The Alley Trends
The New Customer Reality: AI Makes Expertise More Valuable
Presented by: Workstand

How AI reshapes customer expectations—and what shops must do to stay relevant. — 30 min

3:00–3:45 PM The Lab Workforce
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

Building the next generation of professional bike technicians. — 45 min